Fragment uit artikel:
“The companies that are doing the best are the ones that, in a sense, are getting out of the way of their customers and letting their customers connect with each other,” said Goldhammer, a senior vice president at Edelman Digital.
He added: “The ones that don’t do it well are the ones that just put up a fan page on Facebook and say, ‘Here’s our product, here’s our stuff.’ They’re not hosting discussions. They’re not doing blog posts. They’re not inviting people in.”
van duval guillaume uit België. Voor veel meer inspirerende busreclames, zie hier.