The Department for Transport in the UK is starting a teen pedestrian campaign with a viral asset shot entirely on a mobile phone. The clip is showing a group of friend along a street and one is guy is knocked down by a car when crossing the road.
I found the aesthetics with the mobile phone camera very authentic and apropriate for the target group. Watch the video.
van: http://www.rhizm.de/
Viraal effect? Vorige week bovenaan in de Viral chart van Lycos