Collega en exploitant-eigenaar van het .com-domein Mark Hughes heeft een sterk boek over Buzzmarketing geschreven. De review van WOMMA:

In his new book “BuzzMarketing: Get People to Talk About Your Stuff”, WOMMA member Mark Hughes stresses credibility and honesty as the foundation of building buzz. To be more effective, Hughes outlines the right buttons to push in consumers: the taboo, the unusual, the outrageous, the hilarious, the remarkable, and the secret.