Artikel in de New York Times over merkconverstatie. Gemiddeld praten Amerikanen 12 keer per dag over een merk. Sommige categorieen zoals entertainment, food en reizen zijn meer besproken dan anderen.
– But most of it (WoM) focuses on generating buzz among consumers — often by distributing free products.
– People most often say positive things about personal care and household products. The most often criticized are financial services firms and telecommunications companies.
– Word-of-mouth research shows that ads do generate consumer attention. About half of the people who mention products also mention an ad, promotion or article they saw about that company.