Artikel in de New York Times over merkconverstatie. Gemiddeld praten Amerikanen 12 keer per dag over een merk. Sommige categorieen zoals entertainment, food en reizen zijn meer besproken dan anderen.
Opvallende quotes/resultaten:
– But most of it (WoM) focuses on generating buzz among consumers — often by distributing free products.
– People most often say positive things about personal care and household products. The most often criticized are financial services firms and telecommunications companies.
– Word-of-mouth research shows that ads do generate consumer attention. About half of the people who mention products also mention an ad, promotion or article they saw about that company.