Personal Web sites, discussion board comments, digital clips were the first signs of the user-generated media trend. We have all heard the term new media too many times. But alternative media, content generated by opinion leaders online, is changing the information landscape as we know it. Blogs are the becoming increasingly recognized as the ultimate user-generated media tools. We get travel advice, career insights and technology tips among other things from these alternative sources.

The question is who do we trust more? The columnist in our daily paper, the newsanchor, our friend in the office or the blog writer that gets a lot of comments and traffic? Which one is the more credible source? People are gravitating towards the source that has insider’s information… And if blogs get the scoop and publish before others, they boost their credibility as alternative media sources.

Interessante gedachte van onze collega’s @ Burson

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