Ray-Ban loves it’s big idea of ”Never Hide”. With their ongoing series of great films produced around their brand idea they manage to be seen, everywhere. Check it out by yourself how the 6 ft. ball of yarn rolls through San Francisco with a surprise inside.

[youtube=http://www.youtube.com/watch?v=qMz85A3dZtI&hl=nl&fs=1]

Via MAD, weblog over Media Arts & Disruption
Beetje Sony Bravia stuiterballen maar dan met een rode draad in het verhaal….