The Kraken
Modelling the spread of negative word-of-mouth in online social networks
Een interessant onderzoek Companies using social media as communication channels are susceptible to negative word-of-mouth (WOM), which can take extreme forms (also referred to as ‘firestorms’) and may have important consequences. In this article, we aim at modelling the spread of negative WOM in online social networks and investigating the conditions that cause firestorms […]
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via: GuerrillaMarketingBlog